With the arrival of summer, the golf courses on the Costa del Sol see a shift in their clientele. The usual tour operators give way to local players, second-home owners, and tourists who choose the area for its climate. The atmosphere at the clubs transforms, and golf is experienced in a special way.

This new reality calls for innovative approaches to marketing the golf courses—new channels with new products that personalize the golf course offerings and build player loyalty.

With dozens of golf courses within a few kilometers, a population that multiplies several times during the summer, spectacular weather, and a rich cultural offering that leaves little free time, Marbella’s golf courses become a must-visit for those staying on the Costa del Sol during this season.

Four of the most popular courses in Marbella and its surroundings—Marbella Country Club, La Quinta Golf, Cabopino Golf Marbella, and Valleromano Golf—have spent several years creating a product for the summer season. Centered on their location, Marbella, and backed by the prestige of four traditional courses adapted for family and friends’ play, they offer the Marbella Golf Pass.

This pass allows you to enjoy golf in the summer at four clubs with a one-time online payment, all through a well-optimized and sales-focused website: marbellagolfpass.com. Reservations are managed directly on the clubs’ websites, without creating additional work for the sales teams. This initiative has proven successful year after year.

The combination of the clubs’ vision, an advanced digital strategy, 100% online processes, and a SEO and SEM strategy supported by a domain that is building a legacy for future campaigns has generated over 85,000 visits and 400 greenfees sold in just over a month. This is a perfect example of how the combined online efforts of clubs, destinations, and golf, managed directly by the clubs’ sales teams, are becoming a new tool for the direct commercialization of golf courses.

inOne: Innovation in the Golf Sector

According to Samuel del Val, Business Development Director at inOne, “We are very proud to have provided the technology for the sale and marketing of greenfees, as well as the development of the website and the management of automated communication for online reservation submissions, all centralized through the domain marbellagolfpass.com.

This project will be the first of many where inOne will, over the coming months, provide its technology to clubs so that they can jointly and directly market their offerings as a new, fully online direct sales channel. We are confident that this will be a new commercial management model that will play an increasingly significant role in club management in the coming years.

If you are looking for a technology partner to help transform your golf club, inOne would be delighted to help you, turning it into a benchmark of innovation and quality on the Costa del Sol.

For more information about the Marbella Golf Pass and how inOne can collaborate with your club, please do not hesitate to contact us.